Tuesday, 15 February 2011
Thursday, 27 January 2011
Evaluation
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
in order for us to show comparatives with the forms and conventions of our own product with others in its genre, it was pivotal that we first identified what those characteristics were and we did this during the research stage of production. The music video production conforms to the conventions of other pop/indie/ alternative music video's in several ways. We used the common format of song titles, album name, name of artist at the beginning of our music video as to keep with the forms of professional productions and also included a music channel broadcaster logo in the top left corner similar to those used on the television.The hybrid format of performance and narrative is a common convention of the genre and is something we chose to implement in our own production.In some ways this hybrid was adapted for our song specifically as our narrative has a vagueness or mysteriousness about it and is only understandable
e through understanding of the song lyrics, this is slightly different to the traditional narratives of music videos that are usually clear. we chose to do it this way because it represented a distorted memory of the artist. this bring me to my next point. We use flashbacks throughout and conformed to the conventions of flashback by chose making the images back and white.
furthermore, I think our range of shots medium, close up, long shot etc. also showed parallels with contemporary music videos. However, in some elements
of our production we subvert the stereotypical conventions of indie/alternative's. for example other productions in our genre are relatively simplistic and include very little image manipulation. in this sense we did challenge the forms to a degree as we used layering several times and increased the speed of clips to create passing of time. These affects which we created in the editing stages, we had not come across them previously when studying our genre. However, we felt that it worked well for our particular song choice.
The next stage of our coursework was to produce two print
artefact's for our song album. the first of these artefact's was the CD cover.
Before producing the CD cover as shown on the right; we first analysed a range of Cd covers not only in our own genre but across the music industry. From this we identified that the most common format of CD covers involved the Album name and artist on the front and a track listing on the back along with the copyright information and record company details. This seemed to be common practise for every CD cover we analysed and for this reason we opted to conform with the conventional layout.however not all of the elements conformed to the conventions of CD covers for music in our pop/alternative/ indie genre. Other covers we looked at were very simplistic in the layout, colour and central images used in comparison with other genres, particularly heavy metal and rock. These two genre seemed to very elaborate and abstract, with many subliminal messages. in this sense we chose to combine elements of the two contrasting styles in order to develop our own unique style. For example the central image we used for the front cover, is a shot taken from the video. We manipulated it so that it emphasised contrast between the light and dark. the song artist is dark, we cannot see his face and he is looking out onto the world which is light. We thought this would we metaphoric for the story of our video. The artist is in a dark place reminiscing about happy/bright/happy times, whilst feeling sad/dark because of the relationship breakdown. The positioning of the Album name and Artist also subverts the stereotypical positioning of the genre which we identified as traditionally being centred, with the Artist name being much more dominant. In contrast ours focuses more on the Album name and is positioned off centre. We did this because we wanted the focus to be on the story behind the central image. Finally, our track listing develops the common conventions. We identified that it traditionally reads downwards and includes a numbered listing along with track lengths. However we felt that this was too simplistic for our own CD cover and so we used our editing skills to produce a track listing that appeared to look like writing on a scrap piece of paper. We then took and image from our video that made it look like the artist was looking at the tracks. Furthermore, we decided not to include track numbers as we felt that it tells listeners that they should
listen to the album in a particular order.
After this lengthy process came the creation of a magazine advertisement to promote the release of the album. first we identified a distributor that would traditionally sell music in our genre. in this sense we followed conventions. We chose HMV as the store to promote our album and analysed several of their existing adverts.
This is the advert for the stone roses.We identified the large central image, combined with the HMV logo, song lyrics and album cover. This same juxtoposition and elements appeared throughout all of their contemporary Magazine adverts and so we chose to include several of these in our own. Our own advert included several of the elements such as; the use of song lyrics, the HMV logo and the CD cover. However unlike the conventional adverts our CD cover appears as the centtral image. We chose to manipulate the image so that it looked like it was an advert on a billboard in time square (New York). We chose to manipulate the conventions by doing this as we thought the clever use of photoshop gave our advert its own flavour and set it apart from the 'norm'. This is a bit like the song itself as it does not follow the conventions of a traditional genre.
2) How effective is the combination of your main product and ancillary text?
I believe that the combination of our main product alongside our ancillary texts has been highly effective as a product to be consumed and enjoyed. I think that the work we have produced shows a consistent level of quality and parallels with the target audience we identified in the early research stages. I also feel that each product we have produced shares a relationship with the others. for example: our CD cover uses screen shots taken from the main product. It tells people who see the CD cover on a shop shelf the story behind the sons and the tone of the main product before they even see it or hear it. Similarly, when audiences do engage in the music video they recognise shots from the CD cover and this helps them gain a sense of involvement (they've seen/felt/experienced this story or scene before) and the combination of the CD cover and music video does this well.the screenshot we chose to include certainly helped make it an effective marketing campaign. The image we used had a mysteriousness about it and followed the greyscale colour scheme as some parts of our music video. This acted as a powerful luring device to captivate people who saw the CD cover on a shelf and this was only made possible because of the relationship between the cover and the main product. However, all this would be in vain if the target audience did not know about the release of the album and had not seen the music video. This is why it is so important for the advertising campaign to be well rounded. A magazine advert is an effective way of targeting specific segments/demographics. E.G. gossip magazines appeal to young women and therefore advertising in one of these magazines would help an organisation reach this segment. Our magazine advert recognised the importance of capturing and persuading its audience.People need to be told alot of information in a quick and easy way and the decision to use our CD cover as part of the central image did this as people immediately identified what exactly was people advertised to them. It contained elements of both the CD cover and also of the music video. It displayed a shot from the video and a central image of the CD cover, this was the best example of all three products working in tandem to create a single more powerful product and advertising campaign. It kept a consistent high quality and subtle use of media manipulation and effects similar to the main product, which contained subtle effects that were actually very difficult to produce such as the layering effects and music titles.
With all this said, I think it is clear that the relationship between all three of the products I have produced help create a powerful production piece, with a consistent high quality and targeting of the target demographic.
3)What have you learned from your audience feedback?
Our audience feedback was very productive and gave us useful information and ideas that we as the creators, did not recognise and overlooked.
It provided very useful information particularly for our ancillary texts. T
he majority of our feedback was very positive. People seemed to like the colour schemes, the professional finish and general creativity surrounding both the CD cover and the magazine advertisement. However, they id highlight a very important issue which was the inability to distinguish between the name of the song and the name of the album. The first CD cover we produced is shown to the right>
People recognised that the front of the album cover contained the song name 'everything you wanted' which was the song we used for our music video. However on the reverse of the cover the album name is 'The boxer' which is the actual name of Kele' album. This was dramatically un-conventional and had highlighted a flaw which we had not intended to include during the construction of the cover. In response to this I went back into photoshop and edited the cover so that the correct album name 'The Boxer' now appeared on the front cover.The new cover after feedback is posted below.
However this was not just a simple case of changing the CD cover. As our advertisement also included the CD cover it meant re-editing our magazine advert to show continuity with the CD cover. The new advert after feedback is posted below.
There were also other things that we learnt from our feedback regarding the CD cover. The majority of our feedback suggested that our colour scheme worked well withe the back and white images on both the front and back. However, there were some who felt that it lacked that little bit of colour to make it stand out a little more. Although we took this on board, we decided not to make adjustments to the colour scheme as we felt it would compromise the general tone and feeling of the cover. I have however, learned that just because I think my product work well there are others who do not agree and can see flaws with my ideas.
Our music video also received feedback, during the production stages it was mentioned to us that our video contained very few varied shots such as close ups and long shots. After then analysing what we had produced so far, we agreed that we should go out and shoot more footage, particularly focusing on close up shots, one of which I included in Question 1. Other feedback we received identified parts of our video where, the artist was out of sync with the music. Again we agreed with the feedback, took it on board and made the relevant corrections.
the biggest thing I have Learned from my feedback is that it easy to over look errors and flaws in your own work when you are personally involved with its creation from start to beginning. I have learned that it is important to take a step back and allow others to offer their opinions and advice on how to improve my work.
4) How did you use media technologies in the construction and research, planning and evaluation stages?
The first use of media technology occurred when creating an online blog, to record the process' and development of my media product.To do this I had to use the Internet and a website called 'blogger.com' where i entered my details and chose a domain which was templated by the course tutor, making it easy for everyone to find each others blog. I then went into the advanced settings tab and personalised my blog; choosing the colour scheme, fonts, background and layout.Below is a screen grab that shows the tabs in the template designer.
The internet was also a useful resource for the research stages as I used search engines such as Google and Bing to find useful resources and existing media products that I could view. I then absorbed this information and recorded it directly online via blog posts similar to this one posted below.
It acts sort of like an online diary that friends can access and view, via the internet.
Another use of media technology in the planning stage was, embedding video's from sites such as youtube.com and vimeo.com. To do this I had to access the websites from home as the college computers do not give access to the websites. I then copied and pasted the embed link into blog posts so that the video appears on my blog.
The next stage was construction. We used several different media products to film the actual footage for our video.
Samsung video recorders
camera tri-pods
Mini DV cassettes: images captured on mini DV had to be logged and captured in apple macs final cut pro in order to be edited and manipulated.
To log and capture we used a process in final cut pro that involves finding the required images on the tape and uploading them onto the video tab for editing.I've posted a screen grab of this process below.
Final Cut pro was in instrumental tool in producing our music video as it allowed us to edit our footage to a professional standard. It has several ways of manipulating footage, some of which we utilised in our product. We used cropping and blurring tools to create layering, the effects tab to create stop motion blur and by Right clicking footage we could ajust the speed of clips to create slow motion effects. We also changed images to black and white using the colour adjustment tab located under 'edit'.
Another pivotal piece of software was Adobe Photoshop which allowed us to create the back ground for our music title that occur at the beginning and end of the music video.
Below I have included a screen grab of the background as it was during construction in photoshop.
We also had to media technologies to upload the MP3 files for our video. To do this we extracted tracks from the original album using windows music player. I saved the file directly onto my USB stick which I inserted into the mac computer and extracted via Final Cut pro.
I am currently using media technology to write up my evaluation. I write and upload directly into my Blog, using the blogs post spell check to check for errors and uploading screengrabs which I have saved throughout the project.
in order for us to show comparatives with the forms and conventions of our own product with others in its genre, it was pivotal that we first identified what those characteristics were and we did this during the research stage of production. The music video production conforms to the conventions of other pop/indie/ alternative music video's in several ways. We used the common format of song titles, album name, name of artist at the beginning of our music video as to keep with the forms of professional productions and also included a music channel broadcaster logo in the top left corner similar to those used on the television.The hybrid format of performance and narrative is a common convention of the genre and is something we chose to implement in our own production.In some ways this hybrid was adapted for our song specifically as our narrative has a vagueness or mysteriousness about it and is only understandable
e through understanding of the song lyrics, this is slightly different to the traditional narratives of music videos that are usually clear. we chose to do it this way because it represented a distorted memory of the artist. this bring me to my next point. We use flashbacks throughout and conformed to the conventions of flashback by chose making the images back and white.furthermore, I think our range of shots medium, close up, long shot etc. also showed parallels with contemporary music videos. However, in some elements
of our production we subvert the stereotypical conventions of indie/alternative's. for example other productions in our genre are relatively simplistic and include very little image manipulation. in this sense we did challenge the forms to a degree as we used layering several times and increased the speed of clips to create passing of time. These affects which we created in the editing stages, we had not come across them previously when studying our genre. However, we felt that it worked well for our particular song choice.The next stage of our coursework was to produce two print
artefact's for our song album. the first of these artefact's was the CD cover.Before producing the CD cover as shown on the right; we first analysed a range of Cd covers not only in our own genre but across the music industry. From this we identified that the most common format of CD covers involved the Album name and artist on the front and a track listing on the back along with the copyright information and record company details. This seemed to be common practise for every CD cover we analysed and for this reason we opted to conform with the conventional layout.however not all of the elements conformed to the conventions of CD covers for music in our pop/alternative/ indie genre. Other covers we looked at were very simplistic in the layout, colour and central images used in comparison with other genres, particularly heavy metal and rock. These two genre seemed to very elaborate and abstract, with many subliminal messages. in this sense we chose to combine elements of the two contrasting styles in order to develop our own unique style. For example the central image we used for the front cover, is a shot taken from the video. We manipulated it so that it emphasised contrast between the light and dark. the song artist is dark, we cannot see his face and he is looking out onto the world which is light. We thought this would we metaphoric for the story of our video. The artist is in a dark place reminiscing about happy/bright/happy times, whilst feeling sad/dark because of the relationship breakdown. The positioning of the Album name and Artist also subverts the stereotypical positioning of the genre which we identified as traditionally being centred, with the Artist name being much more dominant. In contrast ours focuses more on the Album name and is positioned off centre. We did this because we wanted the focus to be on the story behind the central image. Finally, our track listing develops the common conventions. We identified that it traditionally reads downwards and includes a numbered listing along with track lengths. However we felt that this was too simplistic for our own CD cover and so we used our editing skills to produce a track listing that appeared to look like writing on a scrap piece of paper. We then took and image from our video that made it look like the artist was looking at the tracks. Furthermore, we decided not to include track numbers as we felt that it tells listeners that they should
listen to the album in a particular order.After this lengthy process came the creation of a magazine advertisement to promote the release of the album. first we identified a distributor that would traditionally sell music in our genre. in this sense we followed conventions. We chose HMV as the store to promote our album and analysed several of their existing adverts.
This is the advert for the stone roses.We identified the large central image, combined with the HMV logo, song lyrics and album cover. This same juxtoposition and elements appeared throughout all of their contemporary Magazine adverts and so we chose to include several of these in our own. Our own advert included several of the elements such as; the use of song lyrics, the HMV logo and the CD cover. However unlike the conventional adverts our CD cover appears as the centtral image. We chose to manipulate the image so that it looked like it was an advert on a billboard in time square (New York). We chose to manipulate the conventions by doing this as we thought the clever use of photoshop gave our advert its own flavour and set it apart from the 'norm'. This is a bit like the song itself as it does not follow the conventions of a traditional genre.
2) How effective is the combination of your main product and ancillary text?
I believe that the combination of our main product alongside our ancillary texts has been highly effective as a product to be consumed and enjoyed. I think that the work we have produced shows a consistent level of quality and parallels with the target audience we identified in the early research stages. I also feel that each product we have produced shares a relationship with the others. for example: our CD cover uses screen shots taken from the main product. It tells people who see the CD cover on a shop shelf the story behind the sons and the tone of the main product before they even see it or hear it. Similarly, when audiences do engage in the music video they recognise shots from the CD cover and this helps them gain a sense of involvement (they've seen/felt/experienced this story or scene before) and the combination of the CD cover and music video does this well.the screenshot we chose to include certainly helped make it an effective marketing campaign. The image we used had a mysteriousness about it and followed the greyscale colour scheme as some parts of our music video. This acted as a powerful luring device to captivate people who saw the CD cover on a shelf and this was only made possible because of the relationship between the cover and the main product. However, all this would be in vain if the target audience did not know about the release of the album and had not seen the music video. This is why it is so important for the advertising campaign to be well rounded. A magazine advert is an effective way of targeting specific segments/demographics. E.G. gossip magazines appeal to young women and therefore advertising in one of these magazines would help an organisation reach this segment. Our magazine advert recognised the importance of capturing and persuading its audience.People need to be told alot of information in a quick and easy way and the decision to use our CD cover as part of the central image did this as people immediately identified what exactly was people advertised to them. It contained elements of both the CD cover and also of the music video. It displayed a shot from the video and a central image of the CD cover, this was the best example of all three products working in tandem to create a single more powerful product and advertising campaign. It kept a consistent high quality and subtle use of media manipulation and effects similar to the main product, which contained subtle effects that were actually very difficult to produce such as the layering effects and music titles.
With all this said, I think it is clear that the relationship between all three of the products I have produced help create a powerful production piece, with a consistent high quality and targeting of the target demographic.
3)What have you learned from your audience feedback?
Our audience feedback was very productive and gave us useful information and ideas that we as the creators, did not recognise and overlooked.
It provided very useful information particularly for our ancillary texts. T
he majority of our feedback was very positive. People seemed to like the colour schemes, the professional finish and general creativity surrounding both the CD cover and the magazine advertisement. However, they id highlight a very important issue which was the inability to distinguish between the name of the song and the name of the album. The first CD cover we produced is shown to the right>People recognised that the front of the album cover contained the song name 'everything you wanted' which was the song we used for our music video. However on the reverse of the cover the album name is 'The boxer' which is the actual name of Kele' album. This was dramatically un-conventional and had highlighted a flaw which we had not intended to include during the construction of the cover. In response to this I went back into photoshop and edited the cover so that the correct album name 'The Boxer' now appeared on the front cover.The new cover after feedback is posted below.
However this was not just a simple case of changing the CD cover. As our advertisement also included the CD cover it meant re-editing our magazine advert to show continuity with the CD cover. The new advert after feedback is posted below.
There were also other things that we learnt from our feedback regarding the CD cover. The majority of our feedback suggested that our colour scheme worked well withe the back and white images on both the front and back. However, there were some who felt that it lacked that little bit of colour to make it stand out a little more. Although we took this on board, we decided not to make adjustments to the colour scheme as we felt it would compromise the general tone and feeling of the cover. I have however, learned that just because I think my product work well there are others who do not agree and can see flaws with my ideas.Our music video also received feedback, during the production stages it was mentioned to us that our video contained very few varied shots such as close ups and long shots. After then analysing what we had produced so far, we agreed that we should go out and shoot more footage, particularly focusing on close up shots, one of which I included in Question 1. Other feedback we received identified parts of our video where, the artist was out of sync with the music. Again we agreed with the feedback, took it on board and made the relevant corrections.
the biggest thing I have Learned from my feedback is that it easy to over look errors and flaws in your own work when you are personally involved with its creation from start to beginning. I have learned that it is important to take a step back and allow others to offer their opinions and advice on how to improve my work.
4) How did you use media technologies in the construction and research, planning and evaluation stages?
The first use of media technology occurred when creating an online blog, to record the process' and development of my media product.To do this I had to use the Internet and a website called 'blogger.com' where i entered my details and chose a domain which was templated by the course tutor, making it easy for everyone to find each others blog. I then went into the advanced settings tab and personalised my blog; choosing the colour scheme, fonts, background and layout.Below is a screen grab that shows the tabs in the template designer.
The internet was also a useful resource for the research stages as I used search engines such as Google and Bing to find useful resources and existing media products that I could view. I then absorbed this information and recorded it directly online via blog posts similar to this one posted below.
It acts sort of like an online diary that friends can access and view, via the internet.Another use of media technology in the planning stage was, embedding video's from sites such as youtube.com and vimeo.com. To do this I had to access the websites from home as the college computers do not give access to the websites. I then copied and pasted the embed link into blog posts so that the video appears on my blog.
The next stage was construction. We used several different media products to film the actual footage for our video.Samsung video recorders
camera tri-pods
Mini DV cassettes: images captured on mini DV had to be logged and captured in apple macs final cut pro in order to be edited and manipulated.
To log and capture we used a process in final cut pro that involves finding the required images on the tape and uploading them onto the video tab for editing.I've posted a screen grab of this process below.
Final Cut pro was in instrumental tool in producing our music video as it allowed us to edit our footage to a professional standard. It has several ways of manipulating footage, some of which we utilised in our product. We used cropping and blurring tools to create layering, the effects tab to create stop motion blur and by Right clicking footage we could ajust the speed of clips to create slow motion effects. We also changed images to black and white using the colour adjustment tab located under 'edit'.
Another pivotal piece of software was Adobe Photoshop which allowed us to create the back ground for our music title that occur at the beginning and end of the music video.
Below I have included a screen grab of the background as it was during construction in photoshop.
We also had to media technologies to upload the MP3 files for our video. To do this we extracted tracks from the original album using windows music player. I saved the file directly onto my USB stick which I inserted into the mac computer and extracted via Final Cut pro.I am currently using media technology to write up my evaluation. I write and upload directly into my Blog, using the blogs post spell check to check for errors and uploading screengrabs which I have saved throughout the project.
Thursday, 13 January 2011
Print Artefact - Magazine Advertisement.
For my two print artefact's I had to produce both a CD cover and an advert for a magazine. I decided to base our magazine advert on HMV adverts from Empire magazine. This is because the adverts we looked at were contemporary, imaginative an appealed to a young audience, all of which were characteristics which we wished to implement in our own work. Below is my first draft for the magazine advert. I initially went for the idea of the magazine cover being pinned to a cork boars hanging on a brick wall. However, at the stage show below, I decided that i wasn't happy with the idea as it lacked a high quality, professional look. I also felt that the design did not fully show the extent of my photoshop abilities and so i turned to my second and final draft.
In response to my decision to re-think my magazine artefact I took inspiration fromthe backgroung of my block. I felt that New York is a city of innovation, culture and media and could form the setting for my advertisement. I decided to take a shot of time square New York and using photoshop manipulated my cd cover so that it looked like it was on a billboard in time square. I added text on another advertisement board and manipulated the lighting so that the focus was on these images. I adapted the HMV logo for my advert, added lyrics with a 50% transparent box and added further information regarding the CD's release at the bottom of the screen in a darkened area I had created. Overall I am very pleased with how it turned out, as it looks professional and has a high quality finish. I also feel that it would appeal to the target demographic which our research identified and that our video was aimed at.
However, before all of this was possible I had to create a CD cover for the album. The initial idea we had to create a black and white based cover stuck and below is an image of the finished product. We tried to keep with the conventions of Cd covers by including the typical aspects such as a barcode, record company logo, copyright information. The track listing on the back required a long photoshopping process but turned out just as I had hoped. The idea was to give the impession of a stack of paper with the track listing to appear on the top layer. For both the front and back images we took screen grabs from our music video and grey scaled them. I also turned the music artist and song title into a logo with lines. I took inspiration for this from an album cover which I had seen before for 'The Navigator'. Overall i am very pleased with the final product.
Thursday, 16 December 2010
Music Video Finished! =]
Today our music video for Kele Everything you wanted was completed, after weeks of painstaking chopping, selecting and editing hours of film. The majority of today i spent touching up the video to polish it up and make it look as professional as possible. I spent some time in photoshop creating original and new subtitle background's and editing existing logo's to give our video the finished look.
Research into the music industry
The music industry (or music business) sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music (e.g., music publishers, producers, studios, engineers, record labels, retail and online music stores, performance rights organisations); those that present live music performances (booking agents, promoters, music venues, road crew); professionals who assist musicians with their careers (talent managers, business managers, entertainment lawyers); those who broadcast music (satellite and broadcast radio); journalists; educators; musical instrument manufacturers; as well as many others.
In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business: in the commercial world people began speaking of "the recording industry" as a loose synonym of "the music industry". Since 2000, sales of recorded music have dropped off substantially, while live music has increased in importance. Four "major corporate labels" dominate recorded music — Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel Communications, which is the largest owner of radio stations in the United States. Other important music industry companies include Creative Artists Agency (a management and booking company) and Apple Inc. (which is stated as of 2009 of running the world's largest Internet based music store, the iTunes Store).
MUSIC PRODUCTION:
Music is composed and performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial purposes, or as an entertainment product for the marketplace. Amateur musicians compose and perform music for their own pleasure, and they do not derive their income from music. Professional musicians are employed by a range of institutions and organisations, including armed forces, churches and synagogues, symphony orchestras, broadcasting or film production companies, and music schools. Professional musicians sometimes work as freelancers, seeking contracts and engagements in a variety of settings.
There are often many links between amateur and professional musicians. Beginning amateur musicians take lessons with professional musicians. In community settings, advanced amateur musicians perform with professional musicians in a variety of ensembles and orchestras. In some cases, amateur musicians attain a professional level of competence, and they are able to perform in professional performance settings. A distinction is often made between music performed for the benefit of a live audience and music that is performed for the purpose of being recorded and distributed through the music retail system or the broadcasting system. However, there are also many cases where a live performance in front of an audience is recorded and distributed (or broadcast).
MUSIC CHANNELS for distribution:
MTV (until 2010, MTV: Music Television) is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.
The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.
4Music is a music channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at 4music.com with its own Facebook and Twitter pages. It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. The channel is Free to Air (FTA) on Digital Terrestrial (Freeview), but as a pay subscription channel on Digital Satellite (Sky) along with the remainder of the channels in the Box Television group. All Channel 4-owned channels however broadcast free-to-air.
The Box is a television channel in the United Kingdom and Ireland. The channel is one of many within the Box Television network, a joint venue between Channel 4 and Bauer Group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music. The channel broadcasts 24 hours a day with Teleshopping shown late at night.
The channel is well-known for its First Play feature, where many videos often make their UK or world premiere. This new music is often shown through the 'Box Fresh' show on the channel. Most notably, The Box, were recognised for the particular force behind the huge success of the first Spice Girls hit "Wannabe", playing their first single months before its official release date[citation needed] and helping to launching the group to mega stardom[citation needed]. Before Emap took ownership within Box Television, the channel was recognised for the wide variety of music from all genres, offering up to 500 videos per week as well as for helping to introduce Rap and Hip hop music onto the UK music scene.[citation needed]
The slogan of The Box is "Fresh Music First" — previous mottos include "Big Hits First", "Music Television You Control" and "Smash Hits You Control".
In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business: in the commercial world people began speaking of "the recording industry" as a loose synonym of "the music industry". Since 2000, sales of recorded music have dropped off substantially, while live music has increased in importance. Four "major corporate labels" dominate recorded music — Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel Communications, which is the largest owner of radio stations in the United States. Other important music industry companies include Creative Artists Agency (a management and booking company) and Apple Inc. (which is stated as of 2009 of running the world's largest Internet based music store, the iTunes Store).
MUSIC PRODUCTION:
Music is composed and performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial purposes, or as an entertainment product for the marketplace. Amateur musicians compose and perform music for their own pleasure, and they do not derive their income from music. Professional musicians are employed by a range of institutions and organisations, including armed forces, churches and synagogues, symphony orchestras, broadcasting or film production companies, and music schools. Professional musicians sometimes work as freelancers, seeking contracts and engagements in a variety of settings.
There are often many links between amateur and professional musicians. Beginning amateur musicians take lessons with professional musicians. In community settings, advanced amateur musicians perform with professional musicians in a variety of ensembles and orchestras. In some cases, amateur musicians attain a professional level of competence, and they are able to perform in professional performance settings. A distinction is often made between music performed for the benefit of a live audience and music that is performed for the purpose of being recorded and distributed through the music retail system or the broadcasting system. However, there are also many cases where a live performance in front of an audience is recorded and distributed (or broadcast).
MUSIC CHANNELS for distribution:
MTV (until 2010, MTV: Music Television) is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.
The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.
4Music is a music channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at 4music.com with its own Facebook and Twitter pages. It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. The channel is Free to Air (FTA) on Digital Terrestrial (Freeview), but as a pay subscription channel on Digital Satellite (Sky) along with the remainder of the channels in the Box Television group. All Channel 4-owned channels however broadcast free-to-air.
The Box is a television channel in the United Kingdom and Ireland. The channel is one of many within the Box Television network, a joint venue between Channel 4 and Bauer Group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music. The channel broadcasts 24 hours a day with Teleshopping shown late at night.
The channel is well-known for its First Play feature, where many videos often make their UK or world premiere. This new music is often shown through the 'Box Fresh' show on the channel. Most notably, The Box, were recognised for the particular force behind the huge success of the first Spice Girls hit "Wannabe", playing their first single months before its official release date[citation needed] and helping to launching the group to mega stardom[citation needed]. Before Emap took ownership within Box Television, the channel was recognised for the wide variety of music from all genres, offering up to 500 videos per week as well as for helping to introduce Rap and Hip hop music onto the UK music scene.[citation needed]
The slogan of The Box is "Fresh Music First" — previous mottos include "Big Hits First", "Music Television You Control" and "Smash Hits You Control".
Thursday, 2 December 2010
Filming
PRODUCTION SCHEDULE:
WHEN :
Thursday 11th November @ 11.15
WHO:
Actors - Jamie Stanton
Filming: Harriet Matthews
Props: Clapper board for first shot, cap, chalk (for clapper board)
ALSO DV camera, tripod.
WHAT:
I will be filming the opening shot of the clapper board. The song has three beeps at the beginning, on the third beep the clapper board will clap. I am also going to be filming shots 2,3,5,6 and 7, the boy will be performing in all of these shots. Shot 2 will include 4 separate shots of the male, the first of his feet and the floor, the second of his feet and trousers, the third of his trousers and top and the fourth of his head facing towards the ground. Shot 5 will be a long shot of the male, he will face the opposite way so his back is towards the camera and will throw his cap on the floor. The cap could have been a present from his girlfriend, or something that reminded him of her. For the sixth shot i will use a close up shot of his cap on the floor, as he is walking away. This could symbolise that he is ready to move on and leave the past behind him. For the 7th shot I will place the cap on the floor and will spin in stop motion, so between shots i will have to move the cap.
WHERE:
I will be filming all of these shots in and around Sutton, some may be filmed in Sutton Park and others on the streets, and town center. I shall film all the shots outside before it gets dark.
HOW:
For shots 2 and 3 the boy will be static, for shots 5 and 6 he will be facing the opposite direction and walking away.
Camera Angles I will use:
Vertical Tracking - I will move the camera up and down on various shots, so you can see the full view of the boy or of the scene.
WHEN:
Tuesday 16th November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT:
I will be filming all of the shots that the male actor is in on his own. This will include shots 2,3,4,5,6,9,11,12,14,15,16,18,20,21,22,23 and 24. I will be using a variety of different shots to capture the actor from as many different angles as possible. I also wish to film some extreme close ups and close ups of the actors face to show the emotion been protrayed. Whilst filming, i may also try some shots I havent used before, such as high angle and low angle shots.
WHERE:
I will be filming the majority of these shots in Sutton Park, not far away from college. This is an ideal location as it has many different elements and a variety of looks within the park as it covers such a large area. As its so big, hopefully we wont get any interruptions of people walking past like I previously have. The location is very open and spacious, helping to create a sense that the actor is alone in the wilderness and lonely.
HOW:
Camera Angles I will be using-
Medium Shot: My first few shots will be medium shots of the actor, showing his whole body in three different shots: One shot of his feet, one shot of his legs/trousers, and the third shot of hiss upper body with his head facing down.
Long Shot: Long shots will be used quite often as i intend to capture the whole of the actor. As its a performance based music video he will be moving around a lot.
Hand Held: I will use some hand held shots to give a shaky effect as if someone is actually with him filming.
Extreme Close up: I will use this for shot number 22, where you see tears dripping down his face, This gives the actor the chance to shot the audience his true emotion.
WHEN: Tuesday 23rd November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT: I will be filming all of the shots that both the male and female are in, this will include shots 8,10,13,17 and 19. All the footage will be made into black and white to show that it was in the past, almost as if they are reminiscing.
WHERE: I will be filming all of these shots in Sutton Park, not far away from college. However I will travel to a different part of the park, so I dont have the same background and surroundings as the shots I captured last week. I have found a bench in the park that I am going to use for shot 19, when editing I will create a layering effect, so there are two different shots shown together.
HOW:
Camera Angles I will be using-
Long Shot: The majority of these shots will be long shots, so that the audience can see exactly what is happening and be able to follow the story. Also i have to use these shots as I will be trying to create a layering effect on two of the shots, and will need the space in the shot to help me do this.
Close Up: I will be using a close up shot for shot 17. The actors will be holding the camera infront of them and talking to each other, smiling and laughing. By doing so this gives a really nice effect that they have captured their own footage.
WHEN :
Thursday 11th November @ 11.15
WHO:
Actors - Jamie Stanton
Filming: Harriet Matthews
Props: Clapper board for first shot, cap, chalk (for clapper board)
ALSO DV camera, tripod.
WHAT:
I will be filming the opening shot of the clapper board. The song has three beeps at the beginning, on the third beep the clapper board will clap. I am also going to be filming shots 2,3,5,6 and 7, the boy will be performing in all of these shots. Shot 2 will include 4 separate shots of the male, the first of his feet and the floor, the second of his feet and trousers, the third of his trousers and top and the fourth of his head facing towards the ground. Shot 5 will be a long shot of the male, he will face the opposite way so his back is towards the camera and will throw his cap on the floor. The cap could have been a present from his girlfriend, or something that reminded him of her. For the sixth shot i will use a close up shot of his cap on the floor, as he is walking away. This could symbolise that he is ready to move on and leave the past behind him. For the 7th shot I will place the cap on the floor and will spin in stop motion, so between shots i will have to move the cap.
WHERE:
I will be filming all of these shots in and around Sutton, some may be filmed in Sutton Park and others on the streets, and town center. I shall film all the shots outside before it gets dark.
HOW:
For shots 2 and 3 the boy will be static, for shots 5 and 6 he will be facing the opposite direction and walking away.
Camera Angles I will use:
Vertical Tracking - I will move the camera up and down on various shots, so you can see the full view of the boy or of the scene.
WHEN:
Tuesday 16th November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT:
I will be filming all of the shots that the male actor is in on his own. This will include shots 2,3,4,5,6,9,11,12,14,15,16,18,20,21,22,23 and 24. I will be using a variety of different shots to capture the actor from as many different angles as possible. I also wish to film some extreme close ups and close ups of the actors face to show the emotion been protrayed. Whilst filming, i may also try some shots I havent used before, such as high angle and low angle shots.
WHERE:
I will be filming the majority of these shots in Sutton Park, not far away from college. This is an ideal location as it has many different elements and a variety of looks within the park as it covers such a large area. As its so big, hopefully we wont get any interruptions of people walking past like I previously have. The location is very open and spacious, helping to create a sense that the actor is alone in the wilderness and lonely.
HOW:
Camera Angles I will be using-
Medium Shot: My first few shots will be medium shots of the actor, showing his whole body in three different shots: One shot of his feet, one shot of his legs/trousers, and the third shot of hiss upper body with his head facing down.
Long Shot: Long shots will be used quite often as i intend to capture the whole of the actor. As its a performance based music video he will be moving around a lot.
Hand Held: I will use some hand held shots to give a shaky effect as if someone is actually with him filming.
Extreme Close up: I will use this for shot number 22, where you see tears dripping down his face, This gives the actor the chance to shot the audience his true emotion.
WHEN: Tuesday 23rd November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT: I will be filming all of the shots that both the male and female are in, this will include shots 8,10,13,17 and 19. All the footage will be made into black and white to show that it was in the past, almost as if they are reminiscing.
WHERE: I will be filming all of these shots in Sutton Park, not far away from college. However I will travel to a different part of the park, so I dont have the same background and surroundings as the shots I captured last week. I have found a bench in the park that I am going to use for shot 19, when editing I will create a layering effect, so there are two different shots shown together.
HOW:
Camera Angles I will be using-
Long Shot: The majority of these shots will be long shots, so that the audience can see exactly what is happening and be able to follow the story. Also i have to use these shots as I will be trying to create a layering effect on two of the shots, and will need the space in the shot to help me do this.
Close Up: I will be using a close up shot for shot 17. The actors will be holding the camera infront of them and talking to each other, smiling and laughing. By doing so this gives a really nice effect that they have captured their own footage.
Casting
Harriet Matthews will be playing the part of the 'ex girlfriend'. I will be taking part in the archive footage from when the couple were happy together.
Props needed: none.
Props needed: none.
I will be playing the part of the male in the music video. I will envolved in a lot of the acting.Props needed: Change of clothes for different shots to show the passing of time.
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