*FINAL PROPOSAL

Working title: The working title for our music video production is Kele-everything you wanted.
Channel for broadcast: The best suited tv channel for our video would mtv one. MTV one shows current, popular music with a diverse mixture of different genres played on the same channel; this fits our song because it does not follow the conventions of a single music genre. In comparison, most other competing music channels which stay specific to one/or a small number of closely related genres. Vh1 for example is known for playing old school hits, and channel aka is regarded as the channel for more underground and urban music genres such as grime, funky house, hip-hop and R&B. Our choice to select mtv one as our broadcast channel was also influenced by the existing Kele video which regularly appeared on the channel when it was released.
Target audience: the target audience for our music video will be older teenagers and young adults, who can relate to issues that the video focuses on i.e. the breakup of young a romance and the changing relationships between young adults of the opposite sex. i think our music video would be appealing to a wide social demographic, in particular the working class who can relate to the setting which will be used such as the canals, high street , parks etc. Also the actors will be dressed and acting in a stereotypical working class manner and this will be more appealing toa working class demographic as they can see the parallels.
Genre: the genre of our music video will be a narrative/ performance hybrid. We have chosen to produce our video in this style because the lyrics are telling the story of an aching heart which we felt should be reflected through a story which tells us why he has experienced this heartbreak. In the same way the chorus is very uplifting and fast and we felt this would best be visually reflected through performance. Also we felt that the song was singing about memories, so this could be shown as a literal trip down memory lane, which we want to show as him performing whilst walking through different locations.
style: our video will focus on using tracking and crab shots to follow the performorer as he walks through the different settings performing his song. however, our video will also have several different uses of layering and ontagesof memories which will appear in black and white. there will be some use of POV shots and over the shoulder shots. also we will use some colour shots and some grey scale inorder to show the contrast between the performers memories and the present time.

role allocation

will now identify who is doing what role in the production team.

Written by: Harriet Matthews
Cinematography by: Jamie Stanton
Edited by: jamie stanton
Music by: Jamie Stanton
Produced by: Harriet Matthews
Directed by: Jamie Stanton

story boarding

Storyboarding:
What purpose does storyboarding serve?
- The purpose of a storyboard is to photograph each and every shot of a production with a list of information for the directors and actors written below.
- The storyboard allows the director of the production to visualise the whole film before filming.
- It also allows you to change elements if they don’t work visually, before the expensive filmmaking process.
Each frame of the Storyboard should contain the following elements:

1. Shot number - Each shot of the storyboard must be numbered so that the intended sequence of the shots can be followed.
2. Framing - Is the shot a close up? Medium shot? Long shot?
3. Drawing - A drawing visualisation of what is happening in the shot.
4. Action - Brief description of what is happening in the shot.
5. Dialogue - Single lines of dialogue may be written (optional)
6. Sound Effects - Are there any specific sounds, diegetic, and non diegetic?

Each frame on the storyboard must have a shot description, such as framing, ecu, ls, etc.
Also information on movement and position such as the following abbreviations could be added:

• H/A - high angle
• L/A - low angle
• POV - point of view
• 2-SHOT - two people in a shot
• OTS - over the shoulder
• TRACK/DOLLY - move camera on wheeled platform
• CRAB - sideways movement
• PULL FOCUS - change what is focused on
• Below is a copy of my storyboard for my music production which I produced by hand and have scanned and imported onto my blog:
  

audience research

As part of my music production task I have conducted a questionnaire in order to see what elements my potential audience (my piers) expect and want to see in a music video. It consists of both qualitative and quantitative research in order to gain detailed research:

Research analysis:
The most popular genre of music was R&B with 31% of the participant selecting it as one of the genres they enjoyed listening to most. However, Rock and less commercial genres were also highly popular with each of them receiving 25% of the total votes.
In response to my 2Nd question a staggering 60% of those who participated agreed that they were attracted to watching music videos by a storyline and good visual effects. This helps me choose what format my music production could follow in order to satisfy the consumer needs.
The next area I looked at was on which formats my piers watched music videos and there were two formats which were most popular. 80% watched the videos on the Internet and 60% watch them on the television. A further 72% said they preferred a storyline to appear compared to abstract elements and archive footage and 80% said they liked those with a storyline to follow a linear(chronological) pattern.
I then went on to ask which of the 3 main factors they liked: abstract, narrative, performance or a mixture. It was clear that many of them wanted to see a mixture with 60% choosing it.
Only 40% of the students who participated said they liked a stripped down acoustic version of the song to appear in the video.
Furthermore 100% of the students said that they liked the use of special effect with 20% of those saying it should be used in moderation; layering and colour effects were the most popular effects which they wanted to see in music video’s.
Finally we asked which music channels were most popular and 54% said that they watch MTV. This was by far the most popular channel amongst the selected participants.

mind mapping initial ideas

idea 1
my first idea was for a track by a band called The Midnight Beast and their song booty call.the song has a humorous feel and talks about 'a male slumber party', the lyrics are about the crazy things three friends are getting up to, along with three beautiful girls who phone them for a 'booty call' in the middle of the night.our video could be in a parody style with a comedic approach. there could be lots of fast random shots related to the words and story line that follow the events of the night. we could use speeding up effects in order to show the passing of time over the night. we could shots from high in the corners of bedrooms in order to make it feel like a fly on the wall production, where we are gazing into the events of the night from behind the scenes. there should be lots of bright colours to reflect the light tone and shots should use many different visible transitions.

idea 2
the second idea for our production is for a song by Kele called Everything You Wanted. the song is a hybrid of many genres and combines a slow main lyric section with a fast upbeat chorus. the song is about the change in a relationship between the performer and his partner, he talks about how things have change. we think this would be a good choice of song if we wanted to include 'archive footage' as a memory of how thing used to be. also we could use some stop motion in our video inorder to show a passing of time or a turn back in time. perhaps something spinning anti-clockwise to show that the videois going ack n time. also the perofrmer could be walking trhough different settings performing thesong as though he is taking a journe down memory lane. there should be shots in between to show the story of how or why they broke up so that we can show a contrast between the changes in their relationship. we coul use layering effects to show the performer alone and the performer with his girlfriend in the same shot as tough he is looking at what he used to have. i like the song and i think it would appeal to many of my fellow students. it is very contempory and offers a good basis on which to produce a video. there is many angles we could take to producing a video that most reflects the track.

idea 3

our final idea was for a song by The Streets called 'fit but you know it'. this is another song that does not fit the convention of a single music genre. it is a mixture of electronic, garage and hip-hop but having listened to the song i think theres alot that we could do with the song. it has humorous lyrics similar to 'booty cal' but also talks about the encounter between the performer and a 'fit' girl. the music is fast and upbeat and the lyrics are very clear and almost spoken rather than sung. i think that the use of visible transitions and effects would this suit this video well as it is lighthearted and fun. we ould use letter boxing to show the different things he speaks about and speeding up effects to keep up with the musics fast pace.

LYRICS and VIDEO's for INITIAL IDEAS

The Midnight Beast-Booty call

I'm with my friends having a sleepover at mine,
Mum said lights off, but they're still on at half nine,
There's nothing gay 'bout doing nails and doing hair,
Nor nothing gay 'bout three boys playing truth or dare,
That's when my brush vibrated right between my legs,
T-t-to my surprise it was my phone instead,
Dru makes and interception,
Grabs my phone out my hand,
'Hello you've reached the midnight beast, you're ruining our plans! '

B-double-o-t-y
It's three over average girls calling three under average guys
"We're fucked up and we're ready to play
We wanna do things we'll regret the next day"
NO!
I wanna play cluedo with my bros
NO!
I wanna paint rainbows on my toes
NO!
I don't wanna hurl, I want a comforting look
When Noah kisses Allie in the notebook
It's just a booty call
even if your boo-tiful
It's just a booty call

Now my phones on silent, they still call on private number
I can't believe this desperation to disturb my slumber party
I'm in my dressing gowny while Ashley's making brownies
Dru is in the back room playing twister on his own,
HELL YEAH!
We're wearing our jim-jams
HELL YEAH!
We're playing the flute
HELL YEAH!
We're showing our sizes, the f***ing surprise is
that yours hasn't grown

And then I hear my!
B-double-o-t-y
It's three over average girls calling three under average guys
We're f***ed up and we're ready to play
We wanna do things we'll regret the next day
B-double-o-t-y
Three overconfident, stereotypical, cheerleader types,
wQ're f***ed up and
We wanna have fun
You can be the boys we'll regret when we're done
NO!
I wanna play Sleeping Lions
NO!
I'm busy defending Zion
NO!
There's no point in calling coz I'll never respond,
The boys and me are getting tips from Legally Blonde,
It's just a booty call
Even if your boo-tiful
It's just a booty call

I'm not a booty call, I'm just a normal boy
I want to stay at home and play with my toys
We are three boys not looking for three girls,
My Ring-tone's like a missile bringing war to my world
Cheese-strings, Party Rings are my favourite things,
Marshmellows with hot choclate, bitch we're living like kings!
I wanna have cheese pepperoni
I wanna play my little pony
I don't wanna hurl I want a chocolate fountain
Whilst we snuggle up to watch broke back mountain
It's just a booty call
Even if your boo-tiful
It's just a booty call
It's just a booty call
Even if your boo-tiful
It's just a booty call
right------

the streets-fit but you know it

intro]
Excuse me girl
I know it's a bit embarrassing but
I just noticed some tan lines
On your shirt

See I reckon you're about an 8 or a 9,
Maybe even 9 and a half in four beers time.
That blue top shop top you've got on IS nice,
Bit too much fake tan though - but yeah you score high.

But there's just one little thing that really really,
Really really annoying me about you you see,
Yeah yeah like I said you are really fit
But my gosh don't you just know it

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

So when I looked at you standing there with your hoard,
I was waiting in the queue looking at the board
Wondering whether to have a Burger or chips
Or what the shrapnel in my back pocket could afford
When I noticed out the corner of my eye
Looking toward my direction
Your eyes locked onto my course
I couldn't concentrate on what I wanted to order,
Which cost me my place in the queue I waited for YEAH

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit but my gosh don't you know it

Whoa! Leave it out
Are you smoking crack or something?
Leave it Out
Mike just leave it just leave it
We cannot have that behaviour in this establishment
S'not worth it mike, just leave it
Don't Touch Me, S'not Worth It
Don't Touch Me, D, Look I'm Alright
Don't Touch me

For a while there I was thinking - yeah but what if?
Picturing myself pulling with bare white hot wit
Snaring you as you were standing there opposite
Whether or not you knew it I swear you didn't tick
And when that bloke in the white behind us lot queuing
Was clocking onto you too yeah I had to admit
That yeah yeah you are fit,
And yeah I do want it,
But I stop sharking for a minute to get chips and drinks

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

Now, I bashed my head hard earlier choosing a brew.
But I am digressing slightly so I'll continue.
I didn't want to bowl over all geezer and rude,
Not rude like good but just rude like uncouth,
You girls think you can just flirt and it comes to you,
But let me tell you, see, yes, yes, but you are really rude,
And rude as in good, I knew this as you stood and queued,
But I just did not want to give the satisfaction to you!

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

Oy, just as you started to make your big advance

With the milkshake and that little donut in hand
I was like nah, I can't, even though you look grand
But you look sharp there smiling hard suggesting and
Gleaming away with your hearty hearty looking tan
But I admit the next bit was spanner to my plan
You walked towards my path but just brushed right past
And into the arms of that fucking white shirted man

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

What do I give a fuck.. I've got a girlfirend anyway
(whoa, we've all had a drink mate)
We're all a bit drunk, yeah we've had a few fair play
I got this stella I bombed from that last café
This nights not even begun, yes yes oh yay

I did fancy you a bit though yeah I must say
I would rather I hadn't mugged myself on display
But this is just another case of female stopping play
On otherwise a total result of a holiday

I'm not trying to pull you
Even though I would like to
I think you are really fit
You're fit But my gosh don't you know it

[outro]
Ha ha huh huh huh
You're fit but you know it
You're fit but you know it
You're fit but you know it
I think I'm going to fall over
I think I'm going to fall
Fucking hell

kele- everything you wanted

further analysis of chosen production- music video

we have chosen to produce a music video for our media production and so i will research further into existing products. the first video i have chosen to analyse is for an underground genre known as dub-step. the song is called perfect stranger by magnetic man.

the opening shot shows a CCTV camera followed by CCTV footage of a street corner, it gives a fly on the wall style to the video as though we are looking in on real life. the subsequent shots are medium shots and close ups focused on people sitting and socialising on the street where we were previously gazing into through the CCTV footage. much of the early shots seem focused around this CCTV camera with a low angle shot pointing up towards it from behind the dashboard of a car. an early shot that stands out for me occurs on the first drop of the music: dubstep is renown for its heavy bass line drops and the shot of the car hitting the metal post, puts clear emphasis on the change in tone of the music. again its referencing back to the CCTV, as it is mounted on this post. perhaps the narrative is based upon the 'big brother' society that we now live on; this would be supported by the stereotypes of the dubstep genre. its seen as underground and urban born from the streets in which we are monitored daily.

there is also the contrast between grey scale image and colour images. it perhaps shows the contrasting perceptions between those of the authorities and those who they are observing.
the narrative tells tells us a linear blurred story of a group of people opposed by people who appear to hold power. they are dressed in uniforms and appear to be a symbol of authority. they fire water cannons at the people on the street. however one of those with authority appears to take a love interest in one of the girls he is hosing and as a result his colleagues turn against him.
when we hear the lyrics ''i dont know who you are'' , the performers face is concealed. its ironic as we do not know who she is. one of the most effective effects used was the use of layering. it showed the female performer and her love interest in the same shot. showing their contrasting emotions between the two people.

chosen song with oiginal music video

short film

One of the media productions i can produce as part of my media coursework is a short film. Short films last around 10minutes in length and can be in any genre and follow many different formats and conventions in the same way as a feature length film.
The short film i have chosen to analyse is called ‘this is the life’ by director and writer Craig Devine. Craig was a student at my college and is now an established director who we can follow on the Internet. I am led to believe that much of his inspiration comes from ‘this is England’s’ Shane Meadows and this is evident in much of his work with his choice of music and montages.


Following the conventions of short film the titles appear at the start of the production, the film opens with hand held shots of a family at breakfast. This feels like a fly on the wall style of filming and helps create social realism. From this we assume that the film is a drama as this is a typical convention of the genre.There are close ups of the mother in order to display her emotions, in this case she is shown to be stressed (is this the affects of the early morning rush or does it suggest something more about the plot?) There is then use of sound bridging where the sound from the previous scene is carried into the next one.
Later we see the use of long shots in a montage, it shows a passing of time and puts emphasis on the close bond between brother and sister.The mise en scene also plays an important role in the production. it creates a depth to the story. For example there is mess and rubbish in the front garden of the families house. We know from this that they are from a working class background and living on a council estate. The next shot shows a series of close up shot reverse shots between the father and son. this shows contrasting emotions between dean and his father. It is clear that the focus of this film Will be on the relationship between Dean and his father. At the beginning their relationship s hostile and rocky.However the closing shots of the father and on boxing show a bond which has been made. Dean is announced as the winner, not only in the ring but now in life because he has achieved the affection of his father.