Thursday, 16 December 2010

Music Video Finished! =]

Today our music video for Kele Everything you wanted was completed, after weeks of painstaking chopping, selecting and editing hours of film. The majority of today i spent touching up the video to polish it up and make it look as professional as possible. I spent some time in photoshop creating original and new subtitle background's and editing existing logo's to give our video the finished look.

Research into the music industry

The music industry (or music business) sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music (e.g., music publishers, producers, studios, engineers, record labels, retail and online music stores, performance rights organisations); those that present live music performances (booking agents, promoters, music venues, road crew); professionals who assist musicians with their careers (talent managers, business managers, entertainment lawyers); those who broadcast music (satellite and broadcast radio); journalists; educators; musical instrument manufacturers; as well as many others.
In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business: in the commercial world people began speaking of "the recording industry" as a loose synonym of "the music industry". Since 2000, sales of recorded music have dropped off substantially, while live music has increased in importance. Four "major corporate labels" dominate recorded music — Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel Communications, which is the largest owner of radio stations in the United States. Other important music industry companies include Creative Artists Agency (a management and booking company) and Apple Inc. (which is stated as of 2009 of running the world's largest Internet based music store, the iTunes Store).

MUSIC PRODUCTION:

Music is composed and performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial purposes, or as an entertainment product for the marketplace. Amateur musicians compose and perform music for their own pleasure, and they do not derive their income from music. Professional musicians are employed by a range of institutions and organisations, including armed forces, churches and synagogues, symphony orchestras, broadcasting or film production companies, and music schools. Professional musicians sometimes work as freelancers, seeking contracts and engagements in a variety of settings.
There are often many links between amateur and professional musicians. Beginning amateur musicians take lessons with professional musicians. In community settings, advanced amateur musicians perform with professional musicians in a variety of ensembles and orchestras. In some cases, amateur musicians attain a professional level of competence, and they are able to perform in professional performance settings. A distinction is often made between music performed for the benefit of a live audience and music that is performed for the purpose of being recorded and distributed through the music retail system or the broadcasting system. However, there are also many cases where a live performance in front of an audience is recorded and distributed (or broadcast).

MUSIC CHANNELS for distribution:



MTV (until 2010, MTV: Music Television) is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the concept of playing music videos 24/7 has long been abandoned, MTV US still promotes and plays a limited selection of music videos on its TV channel and website.
Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.



4Music is a music channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at 4music.com with its own Facebook and Twitter pages. It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. The channel is Free to Air (FTA) on Digital Terrestrial (Freeview), but as a pay subscription channel on Digital Satellite (Sky) along with the remainder of the channels in the Box Television group. All Channel 4-owned channels however broadcast free-to-air.



The Box is a television channel in the United Kingdom and Ireland. The channel is one of many within the Box Television network, a joint venue between Channel 4 and Bauer Group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music. The channel broadcasts 24 hours a day with Teleshopping shown late at night.
The channel is well-known for its First Play feature, where many videos often make their UK or world premiere. This new music is often shown through the 'Box Fresh' show on the channel. Most notably, The Box, were recognised for the particular force behind the huge success of the first Spice Girls hit "Wannabe", playing their first single months before its official release date[citation needed] and helping to launching the group to mega stardom[citation needed]. Before Emap took ownership within Box Television, the channel was recognised for the wide variety of music from all genres, offering up to 500 videos per week as well as for helping to introduce Rap and Hip hop music onto the UK music scene.[citation needed]
The slogan of The Box is "Fresh Music First" — previous mottos include "Big Hits First", "Music Television You Control" and "Smash Hits You Control".

Thursday, 2 December 2010

Filming

PRODUCTION SCHEDULE:

WHEN :
Thursday 11th November @ 11.15
WHO:
Actors - Jamie Stanton
Filming: Harriet Matthews
Props: Clapper board for first shot, cap, chalk (for clapper board)
ALSO DV camera, tripod.
WHAT:
I will be filming the opening shot of the clapper board. The song has three beeps at the beginning, on the third beep the clapper board will clap. I am also going to be filming shots 2,3,5,6 and 7, the boy will be performing in all of these shots. Shot 2 will include 4 separate shots of the male, the first of his feet and the floor, the second of his feet and trousers, the third of his trousers and top and the fourth of his head facing towards the ground. Shot 5 will be a long shot of the male, he will face the opposite way so his back is towards the camera and will throw his cap on the floor. The cap could have been a present from his girlfriend, or something that reminded him of her. For the sixth shot i will use a close up shot of his cap on the floor, as he is walking away. This could symbolise that he is ready to move on and leave the past behind him. For the 7th shot I will place the cap on the floor and will spin in stop motion, so between shots i will have to move the cap.
WHERE:
I will be filming all of these shots in and around Sutton, some may be filmed in Sutton Park and others on the streets, and town center. I shall film all the shots outside before it gets dark.
HOW:
For shots 2 and 3 the boy will be static, for shots 5 and 6 he will be facing the opposite direction and walking away.
Camera Angles I will use:
Vertical Tracking - I will move the camera up and down on various shots, so you can see the full view of the boy or of the scene.


WHEN:
Tuesday 16th November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT:
I will be filming all of the shots that the male actor is in on his own. This will include shots 2,3,4,5,6,9,11,12,14,15,16,18,20,21,22,23 and 24. I will be using a variety of different shots to capture the actor from as many different angles as possible. I also wish to film some extreme close ups and close ups of the actors face to show the emotion been protrayed. Whilst filming, i may also try some shots I havent used before, such as high angle and low angle shots.
WHERE:
I will be filming the majority of these shots in Sutton Park, not far away from college. This is an ideal location as it has many different elements and a variety of looks within the park as it covers such a large area. As its so big, hopefully we wont get any interruptions of people walking past like I previously have. The location is very open and spacious, helping to create a sense that the actor is alone in the wilderness and lonely.
HOW:
Camera Angles I will be using-
Medium Shot: My first few shots will be medium shots of the actor, showing his whole body in three different shots: One shot of his feet, one shot of his legs/trousers, and the third shot of hiss upper body with his head facing down.
Long Shot: Long shots will be used quite often as i intend to capture the whole of the actor. As its a performance based music video he will be moving around a lot.
Hand Held: I will use some hand held shots to give a shaky effect as if someone is actually with him filming.
Extreme Close up: I will use this for shot number 22, where you see tears dripping down his face, This gives the actor the chance to shot the audience his true emotion.

WHEN: Tuesday 23rd November @ 1.30pm
WHO:
Actors: Jamie Stanton
Filming: Harriet Matthews
Props: Different changes of clothes to show the passing of time
ALSO DV camera and tripod
WHAT: I will be filming all of the shots that both the male and female are in, this will include shots 8,10,13,17 and 19. All the footage will be made into black and white to show that it was in the past, almost as if they are reminiscing.
WHERE: I will be filming all of these shots in Sutton Park, not far away from college. However I will travel to a different part of the park, so I dont have the same background and surroundings as the shots I captured last week. I have found a bench in the park that I am going to use for shot 19, when editing I will create a layering effect, so there are two different shots shown together.
HOW:
Camera Angles I will be using-
Long Shot: The majority of these shots will be long shots, so that the audience can see exactly what is happening and be able to follow the story. Also i have to use these shots as I will be trying to create a layering effect on two of the shots, and will need the space in the shot to help me do this.
Close Up: I will be using a close up shot for shot 17. The actors will be holding the camera infront of them and talking to each other, smiling and laughing. By doing so this gives a really nice effect that they have captured their own footage.

Casting



Harriet Matthews will be playing the part of the 'ex girlfriend'. I will be taking part in the archive footage from when the couple were happy together.
Props needed: none.







I will be playing the part of the male in the music video. I will envolved in a lot of the acting.Props needed: Change of clothes for different shots to show the passing of time.